Building an Offensive Identity with Jessica Campbell

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Welcome back! We kick off Season 9 of the Glass and Out Podcast with episode 306, featuring Seattle Kraken Assistant Coach Jessica Campbell.

Campbell is of course getting set for her second season behind an NHL bench, after having the distinction of being the first female to be hired as a full-time NHL coach.

The native of Moosomin, Saskatchewan parlayed her skating business and the experience of training NHL players in the off-season in Kelowna into the opportunity to coach professionally in Europe. It was then that Dan Bylsma, then recently hired as the Head Coach of the Kraken’s AHL affiliate in Coachella Valley, reached out to interview her for the opportunity to join his staff.

Two seasons and consecutive trips to the Calder Cup finals later, Bylsma was hired as Seattle’s Head Coach and Campbell got the call to join him. 

You can check out her IIHF Coaching Symposium presentation on Feeding the Attack by Breaking Down the PK now on The Coaches Site.

Listen as she shares her keys to creating a cohesive power play, how to help players out of scoring slumps, and how breaking barriers has influenced her coaching philosophy.

Video Timestamps:

  • 00:00 Coaching Through Slumps
  • 2:55 Identifying Player Strengths
  • 5:35 Offensive Mindset and Goal Scoring
  • 8:40 Effective Communication on the Ice
  • 11:10 Building Offensive Identity
  • 14:30 Puck Management Strategies
  • 17:30 Analyzing Defensive Structures
  • 20:55 Guiding Young Players in the NHL
  • 25:10 The Duality of Coaching: Love and Judgment
  • 30:20 Coaching Growth and Reflecting on Last Season
  • 35:20 Communication and Simplifying the Complex
  • 41:15 Analyzing Power Plays: Strategies and Execution
  • 45:35 Developing Cohesiveness in Power Play Practices
  • 50:50 The Value of Starting as a Skating Coach
  • 57:20 Building a Confidence in Your Coaching Identity 
  • 1:01:20 The Journey to Sweden and Germany
  • 1:07:10 The Importance of Allies
  • 1:09:25 Reflecting on Breaking Barriers in Coaching
  • 1:16:25 The Path to Coachella Valley and Mentorship
  • 1:20:00 Greenlights and Book Recommendations





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