Learn creative ways to sell the message while setting a standard of performance for your team.

Adam Maglio, head coach of the WHL’s Spokane Chiefs, had a clear message during his Virtual Hockey Summit presentation: have a clear message.

Good communication is the foundation of coaching, according to Maglio. He believes coaches need to be consistent, relentless and creative with selling their message, to ultimately build culture, define their team’s identity and develop and teach their concepts and principles of play.

“I believe that as coaches, if we’re able to sell our message to our teams, it’s going to allow for our vision to come to life. Ultimately our job is to motivate our team and establish an accountability model for a standard of performance.”

There are many considerations for coaches when selling their message, which includes understanding their audience, what’s on the line for the players, that the message evokes emotion from the players, and perhaps most importantly, that a team’s best players and leaders are on board.

If you’re having trouble getting through to your team and are trying to establish better lines of communication with your players, Maglio’s presentation is for you – and your entire staff.

“All your staff need to buy in to whatever message you’re presenting to your team…”

Gather your staff and watch as Maglio sells you the message on selling the message in his 33-minute video.