"Coaches are more comfortable talking about what they do, rather than how they do it."

There is more than one way to succeed in coaching.

Jon Cooper, Craig Berube, and Barry Trotz all led their teams to Stanley Cup championships in recent years, and all three of them had vastly different ways of getting their message through.

“Coaches are more comfortable talking about what they do, rather than how they do it,” said Travis Crickard, a program specialist with Hockey Canada who spoke at our Virtual Hockey Summit.

Crickard’s presentation was entitled “More than one time, more than one way.” He believes that coaches need to be as open to talking about the “how” as they are about the “what.”