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In episode #265 and the season finale, we welcome Lee Moffie, Co-Founder of State & Liberty Clothing Company.
State & Liberty is the presenting sponsor of Glass and Out. Their line of performance clothing designed for athletic men is worn by athletes in the NHL, NFL, MLB, NCAA, UFC and almost every other professional league.
During our recent trip to Ann Arbor for TCS Live, Moffie and his teamn were gracious enough to host a VIP event for our community at their flagship store the night before the conference. The evening included a sit down with Moffie, who also happens to be University of Michigan hockey alumni.
Listen as Moffie shares the story of founding a clothing company with no past experience in the idustry, leadership lessons he's taken from his career in hockey, and tips on creating a culture for high functioning teams.
AUDIO TIMESTAMPS:
- 6:20 A normal day for a business owner
- 8:40 Starting a business
- 10:20 Origins for State & Liberty
- 12:50 Selling shirts while playing pro hockey
- 15:30 Switching up the dream
- 18:05 Lessons from past coaches
- 20:40 Relationships building
- 22:15 Facing adversity/COVID
- 25:55 Celebrating mistakes
- 28:30 Stressing frugality
- 30:10 Leading with the carrot
- 34:50 Fake communication
- 38:50 Creating an experience for customers
- 40:50 Learning to be confident
- 43:30 Balancing gut feel and data
- 44:50 Questions from Carbery and Warsofsky
- 49:55 Victories so far
- 51:50 Leadership resources
- 53:45 The U of M identity
